With over 60% of healthcare groups struggling to find qualified non-clinical staff (MGMA) and staffing shortages driven by rising demand and lack of skilled talent, the healthcare talent shortage is reaching a breaking point, markedly impacting non-clinical roles. This session explores integrated frameworks spanning HR, marketing, and operations to recruit and retain talented staff amidst today’s challenges successfully.
Learning Objectives:
● Understand how marketing can support targeted outreach and employer branding to attract healthcare talent
● Learn strategies to promote compensation, culture, and development opportunities through digital channels
● Discover how cross-functional collaboration conveys an attractive workplace experience to candidates
● Grasp how to tie recruiting key performance indicators directly to patient satisfaction scores
● Recognize the importance of professional development programs in boosting retention
ABOUT THE SPEAKER
Jennifer Thompson serves as President and CEO at Insight Marketing Group, a medical marketing company she founded in 2006. Jennifer has three decades experience in marketing in the areas of technology, retail and medical for small businesses and Fortune 100 companies. She’s a serial entrepreneur who wakes up every day at 4am ready to change the world. When it’s time to recharge, Jennifer enjoys being on the water and dreaming up her next big idea.
After registering, you will receive a confirmation email containing information about joining the webinar.
MO MGMA webinars are approved for 1.0 CE credit hour of LIVE learning from MGMA state for those attending the live session.
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MO MGMA offers FREE Webinar Series as a benefit of membership. Our webinars focus on the domains of the ACMPE Body of Knowledge. These webinars are free to ALL members. To register as a non-member for a fee, please contact Rebekah Francis or Join MO MGMA. Recordings of webinars are available online under the Members tab on our website.
